Building Sideline DJ: From MVP to Game-Changing Music Moments on the Sidelines

Building Sideline DJ from MVP to game-changing music moments - our journey to launch a music-powered youth sports experience for hockey season.

This post is from July 2025, before the beta, and some plans changed. Sideline DJ is now on the App Store for youth hockey and ringette, with game moments built for each sport (there is no Timeout or Walk-up moment), and songs come from a curated clean catalogue through Apple Music rather than custom playlists. See what the app does today.

With a fresh wave of momentum and a mission rooted in community, Sideline DJ is skating full speed toward its first big milestone: launching a music-powered youth sports experience just in time for hockey season this September.

What started as an idea on the sidelines, parents playing walk-up songs from their phones, has become a purpose-driven product journey to bring energy, identity, and joy to game days across North America.

馃彃 Why Sideline DJ?

Youth sports are full of emotion: anticipation, pride, nerves, excitement. But most of the technology built around sports focuses on logistics and scheduling. We saw a gap, and a chance to elevate the emotional experience of game day.

Sideline DJ is built for parents, coaches, and kids to bring curated, personalized music moments to life. Whether it's a goal horn, an MVP shoutout, or a locker room warm-up anthem, the app makes it effortless to trigger music in real time, and build memories that last well beyond the buzzer.

Where We Are Now: MVP in Progress

We're currently developing the MVP with one goal: make it easy, make it fun, and make it work, every time.

The MVP Includes:

  • One free team to get started
  • Assignable music moments by sport (e.g., Goal, Walk-up, Timeout, etc.)
  • Apple Music integration for seamless music selection and playback
  • Age-appropriate curated playlists (no explicit lyrics)
  • Role-based sharing with other parents or coaches

Our MVP includes flexible music options, subscription logic, and game-ready design made for one-handed sideline use.

馃幆 What's Coming Next

We're moving quickly with one goal in mind: have a clean, confident v1 ready by early September, right when hockey season kicks off across Canada and the northern U.S.

Over the next 8 weeks, we'll be:

  • Finalizing UI and music moment logic for each sport
  • Locking in curated playlists by age group
  • Testing Apple Music playback performance across devices
  • Enabling first users to onboard, test, and share their feedback

We're not trying to overbuild, we're focused on delivering a reliable, joyful experience that makes music part of every youth sports moment.

馃挰 A Word From the Founders

"We built this as parents, on the sidelines, realizing there was nothing that brought the 'game day' energy to life for kids. We want this to be easy to use, fun for families, and unforgettable for the players. Sideline DJ is about creating small moments that feel big, and music is the best way we know how."

, The Sideline DJ Team

馃Б Game Day Will Never Sound the Same

From warm-up to buzzer beaters, Sideline DJ is here to make every moment unforgettable. This fall, when hockey season kicks off, we'll be ready, with music, memories, and a little sideline swagger.

Let's go.

Get your team on Sideline DJ.

Sideline DJ is on the App Store for iPhone. Download it, set up your team in ten minutes, and run your next game from one phone.

Download on the App Store

Free to download, and Sideline DJ Base (music, horns, game controls) is free forever. The announcer and TeamSnap are free for a week from your first game, then come with the Pass or Pass Light. On the waitlist? Your first year of the Pass is free. Sign up in the app with the same email.